Compelling stories and thought leadership for the gaming and technology industries.
With roughly 144 million inhabitants, Russia numbers among the largest populations in the world. Targeted properly, Russian users can become a significant percentage of your user base. Most Russians carry more than one phone, and in 2014 there were almost twice as many mobile connections as there were mobile users.
If I had one bit of advice to offer any small studios working on a free-to-play title, it would be this:
If you don't ask, you don't get.
There's a fine line between a helpful reminder and an annoyance, and your game's push notifications have the potential to register as either. Here are a few tips to help make sure your players look forward to hearing from you.
Fostering creative freedom is paramount to successful game development, but spending too much time in the blue-sky phase can create challenges. It’s a problem that we at Hothead Games fell victim to after securing the mobile licensing rights to “The Hitchhiker’s Guide to the Galaxy.”