Evan F.P.

Evan F.P.

Writer & Content Producer

Compelling stories and thought leadership for the gaming and technology industries.

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pocketgamer.biz

Why you should be using Linear, Cumulative and Secondary indexes to optimize your IAP strategy

For free-to-play designers, having access to a detailed breakdown of your game's most relevant data, and the ability to segment your players accordingly, has become a necessity to build a successful free-to-play title.

One of the most important indexes to track is player investment.