Evan F.P.

Evan F.P.

Writer & Content Producer

Compelling stories and thought leadership for the gaming and technology industries.

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Evan F.P.'s stories for
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Nir article

Why A Spy-Hunting Physicist Left Academia To Study User Behavior

After joining Upsight in late September, Nir Amram quietly became one of the most interesting people in the office...

Brands article

How Brands Are Shaping The Future Of Mobile Advertising

With mobile ad spend on track to exceed $100 billion in 2016, publishers and advertising professionals are seeing thousands of new campaigns every year...

Mycorporation review min article

MyCorporation Review – Key Facts to Know Before Using MyCorporation.com for Your Business

After developing an exhaustive MyCorporation review, it’s our opinion that many of their services offer effective short-term relief to administrative problems, which is helpful for business owners who value their time and have already learned how to run a business.

10 28 jessica article

Jessica Olhausen - Astronaut Psych Researcher and HR Coordinator

There’s an art to building great teams. It’s something Jessica Olhausen is passionate about.


Spectatorship: The Newest Challenge For Game Designers

How do you make a game that’s simultaneously fun to play and​ fun to watch?


Why you should be using Linear, Cumulative and Secondary indexes to optimize your IAP strategy

For free-to-play designers, having access to a detailed breakdown of your game's most relevant data, and the ability to segment your players accordingly, has become a necessity to build a successful free-to-play title.

One of the most important indexes to track is player investment.

20160406085541 1 article

Hyper Light Drifter - An Indie Game Review

Hyper Light Drifter is a top-down action RPG developed and published by Los Angeles indie darlings Heart Machine following a wildly successful Kickstarter campaign. It combines equal parts Link to The Past and Super Meat Boy to produce a beautifully surreal – if occasionally punishing – experience.

Offers article

7 Easy Changes To UI That Improve In-App Purchase Sales

If I had one bit of advice to offer any small studios working on a free-to-play title, it would be this:

If you don't ask, you don't get.

Push article

6 Tips For Effective Push Notifications

There's a fine line between a helpful reminder and an annoyance, and your game's push notifications have the potential to register as either. Here are a few tips to help make sure your players look forward to hearing from you.


David Vaghari Is Upsight's Newest Customer Success Manager

Upsight is welcoming another enterprise tech professional to our team of dedicated customer success managers.


3 Reasons to Remove Your Advertising Blacklist

As research mounts to suggest that app downloads are in universal decline, publishers are doing everything in their power to hold on to whatever market share they can. For many, this means preventing ads for perceived competitors from running in their apps. This practice, known as "blacklisting", is intended to prevent otherwise engaged users from encountering an ad for a similar product and leaving, never to be seen (or monetized) again.

Failureheader article

6 Things I Learned From My First Big Failure

The lessons from our collective failure that year are among the most important for anyone in the early stages of their career, and they have contributed to the success we have all since enjoyed. I thought I'd share a few.

Screenshot 2016 03 10 17.17.22 article


Shooting Stars! is a manic bullet-hell developed by Vienna-based studio Blood Irony and published on PC by Daedalic Entertainment. It’s a sensory onslaught that leans on lame celebrity lookalikes and a liberal helping of memetic web culture to compensate for a sadly vapid arcade experience.


4 Creative Ways To Engage Users With In-App Video

Few things let digital publishers address their users more effectively than a well-made video.